SessionCam provides a comprehensive suite of behavioural heatmap reports that aggregate and visualise user activity recorded on your site. SessionCam’s heatmaps reports create dramatic illustrations of your users “in-page” behaviour and can be used to assess the design and task effectiveness of each page within your site.
The heatmaps use concentrations of colour to indicate the density of activity for each type of behaviour: mouse movement, click activity, page scrolling and attention. Warmer colours indicate areas where there are greater densities of activity in comparisons to colder colours.
An overlay of the colours is presented on top of an individual web page to show where users have actually interacted. The visual presentation of this type of user behaviour lets you easily explore and identify design and usability issues.
(example click heatmap from SessionCam.com)
Heatmaps can be generated for any web page that has been recorded by SessionCam. All of the recorded activity can be included or the recordings filtered to create a heatmap for a specific segmentation of interest. The heatmap reports will show the total number of sessions within the selected filter and the number of sessions used to generate the results. It is possible to list the sessions applicable to the heatmap report generated and replay any of those individual sessions.
The heatmap generated provides an accurate representation of the aggregated user behaviour and will correctly overlay the results on the page being analysed having taken full account of the different screen resolutions used when accessing your site and the differences in site build (such as alignment and fixed/fluid widths).
SessionCam’s includes behavioural heatmap reports for:
- Mouse Movement - this shows aggregated mouse movement across the page and is based on the mouse position data.
- Click Activity - this shows the aggregated click activity on the page and is based on the position of the mouse at the point any mouse button was clicked.
- Page Scrolling - this shows the aggregated page scrolling and is based on the furthest position on the page reached by a user.
- Attention - this shows which areas of the page have been viewed the most with full consideration of the horizontal and vertical scrolling activity generated by users.