Conversion Rate Optimisation (CRO) is a red-hot topic.
Marketers have long had a tendency to invent new terms and then expect everybody else to know what they mean.
We had the pleasure of speaking at a Meet-Up in July, all around the subject of Remote Research, organised by The Research Thing.
Postcode/ZIP fields can be a key point of customer struggle in your checkout process, with many customers dropping out of the conversion funnel entirely when it all gets a little bit difficult.
Since we introduced our heatmaps several years ago, we’ve had quite a few technical queries about how these are actually generated, and how we ensure accuracy.
Whereas traditional marketing can often be budget-led, growth hackers look to find ingenious, technology based solutions to put business growth at the forefront of their activity.